I admit confusion. isn't unsolicited experimental psychological manipulation without consent just another word for most modern marketing? I mean don't get me

I admit confusion. isn't unsolicited experimental psychological manipulation without consent just another word for most modern marketing? I mean don't get me wrong, I dont like it and try to exclude it from my life and my families life, but there's pretty wide acceptance socially for this type of behaviour. I would of thought the beauty industry would be an old perpetrator that should generally be investigated. going to shut down that? and negatively instilling fear and distrust in a population without their consent for personal gain is about as old as politics itself? isn't this practically mainstream media behaviour? fomo? status anxiety? conspicuous consumption? I don't see why Facebook should be singled out for society-wide mandated and culturally supported practices.