That you’d prefer they either stayed ignorant or unconcerned to what changes they made and their effect is of questionable morality. Edit re your edit response

That you’d prefer they either stayed ignorant or unconcerned to what changes they made and their effect is of questionable morality. Edit re your edit response: It is absurd to me that deciding whether to show more or less ‘I got a new car’ posts based on the resulting behavior is some kind of sinister event. Even the author of this article struggles to articulate why this isn’t just standard A/B testing.