NoSQL was jargon speak for document store. It's really schema on read vs the traditional database where schema is defined on (or before) write. And there are p

NoSQL was jargon speak for document store. It's really schema on read vs the traditional database where schema is defined on (or before) write. And there are plenty of ways to use sql on various data formats including json, presto being one. Around the time of peak NoSQL buzz, I went to Oracle Open world in the early-mid 2010's and there was an army of MongoDB folks outside the convention center grounds holding signs and handing out swag. NoSQL was definitely a good marketing play to try and take customers away from Oracle.