Bigger companies have lower price through high volume and often buying ready made designs from other companies - e.g. many laptops are essentially the same exce

Bigger companies have lower price through high volume and often buying ready made designs from other companies - e.g. many laptops are essentially the same except they have slightly different shell, screen and other peripherals. The cost of creating a new design from scratch is enormous. It is understandable that small company would like to recover it, but also apply a margin high enough to have funds to work on future models. Don't forget that the cheap laptops also have factored in your data in their price (e.g. they come with malware and other software that assumes you will sign up and give up your privacy) - the GDPR largely applies only to websites and native applications don't seem to have the same T&C regarding privacy.