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Honestly wondering why this is getting downvoted, if it's not against the rules to wonder. I hate targeted ads as much as anyone, and I don't buy the ad tech b
by MzHN 6y ago
Honestly wondering why this is getting downvoted, if it's not against the rules to wonder.
I hate targeted ads as much as anyone, and I don't buy the ad tech bs that they are vital to human survival, but I think the GP is a bit naive to think that ads have no effect on them.
There's long-standing research that people unconsciously prefer familiar things, so exposure to ads is enough even if you don't remember it.
https://en.wikipedia.org/wiki/Mere-exposure_effect https://en.wikipedia.org/wiki/Mere-exposure_effect
Of course if you would have never ever bought something, an ad is unlikely to make you change your mind. Same if you do thorough research on what to buy, you're probably not swayed by familiarity. But claiming that they have no effect is a bit naive.
EDIT: I guess GP never claimed that they have no effect, but what I'm trying to say is that ads probably have a bigger effect in people in general, and even to you personally whoever is reading this, than you'd think. Targeted ads though? I hope we can live without them.