Well, the premise of the article is preposterous just the same. Reflective roofs are not going to save the planet. I sure hope that's not what they pitched to

Well, the premise of the article is preposterous just the same. Reflective roofs are not going to save the planet. I sure hope that's not what they pitched to get funding for this research. It would be a waste of money on multiple fronts: - Super-reflective materials and coatings already exist. - They don't perform well at all outside of very well controlled environments. - To repeat myself, the idea that reflective roofs are going to even represent a rounding error in the climate change equation is nothing short of delusional. They might even cause more harm than good. - And then there's the same set of questions that should be applied to every single magical climate change solution: How much CO2 will be produced making it? How much energy will it take? How many other pollutants are we going to generate and disperse? What is the resource equation for the entire life cycle, from manufacturing, through application, maintenance and eventual replacement?