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Whether targeted ads work well from a user perspective is irrelevant to Google and FB. These companies only care about whether their ad tech can drive user enga
by physicles 5y ago
Whether targeted ads work well from a user perspective is irrelevant to Google and FB. These companies only care about whether their ad tech can drive user engagement in such a way that advertisers think targeted ads work well.
After all, the advertisers are paying the bills.
- kwdc 5y agoIf I was a paying advertiser I'd be angry that customers didn't know about my internet business, especially when the customer buys 10k in parts from a bunch of other suppliers and not me. Its advertisers that should be angry.