No it's much more than an act it's a way for Google to keep doing business as usual while skirting regulation, and at the same time establishing a monopoly on t

No it's much more than an act it's a way for Google to keep doing business as usual while skirting regulation, and at the same time establishing a monopoly on the advertising technology of the future. Because Google will be the gatekeeper of FLoC. Whereas with cookies they're just one of the players, albeit a huge one. Your can bet they will throw every bit of lobbying power they have at this. No wonder some larger companies like Microsoft are not giving a hard NO.