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I could see ad agencies start to buy well-known https endpoints per client domain that makes 3rd party cookies into 1st party cookies. This whole problem isn't
by mycall 6y ago
I could see ad agencies start to buy well-known https endpoints per client domain that makes 3rd party cookies into 1st party cookies. This whole problem isn't going way -- it is just going to shift.
- cratermoon 6y agoYup. Instead of adcookies.adco.com, it will become adcocookies.<populardomain>.com. Also there are lots of other ways to fingerprint a person. I'm 99.95% sure google wouldn't commit to supporting the end of 3rd party targeting cookies if they didn't have a plan for sustaining their ad revenue.
- otabdeveloper4 6y agoGoogle's whole business is selling ad data from their first-party cookie. This is nothing but another anti-competitive move from the Google monopoly.