Maybe it's an American thing I don't get or just the way I was raised but even though I do believe in SpaceX as a company they are still just that to me i.e. th

Maybe it's an American thing I don't get or just the way I was raised but even though I do believe in SpaceX as a company they are still just that to me i.e. the fact that some people treat them like a sports team is a little jarring to me. Why would you believe that it's just a business? Rocketry is a really shitty business to get in the first place. Nobody does it unless they're crazy. Wanting to buy stock is completely understandable, but why do SpaceX fans on Reddit collect lists of evidence that musk is really in charge of engineering for example? Because critics said he's not an engineer? Mr "pedo guy" they're talking about so the personality cult is odd. There may be a personalty cult, which is surely unwarranted even for the most saintly of individual, but why the focus on that instead of what SpaceX is doing and their goals?