> Will FLoC speed this up? If you look back at Chrome's original announcement about phasing out third-party cookies, they are explicit about replacements like

> Will FLoC speed this up? If you look back at Chrome's original announcement about phasing out third-party cookies, they are explicit about replacements like FLoC being how it happens: "After initial dialogue with the web community, we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms like the Privacy Sandbox can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete. Once these approaches have addressed the needs of users, publishers, and advertisers, and we have developed the tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome. Our intention is to do this within two years." -- https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html https://blog.chromium.org/2020/01/building-more-private-web-... (Disclosure: I work on ads at Google, speaking only for myself)