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One of the contenders for replacing 3rd party cookies is The Trade Desk's Unified ID 2.0, which if I understand correctly, would require users to login in every
by monkeybutton 5y ago
One of the contenders for replacing 3rd party cookies is The Trade Desk's Unified ID 2.0, which if I understand correctly, would require users to login in everywhere and be tracked in exchange for free content. But it's going to compete with other companies like Google and Facebook for managing users' online identities.