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Third party cookies are already on the way out, allthough it is going very slowly. But if that is already happening, I see no reason to replace it with somethin
by mpol 5y ago
Third party cookies are already on the way out, allthough it is going very slowly. But if that is already happening, I see no reason to replace it with something that is going to stay and is only slightly better. Being patient is easier and better, it will be a question of a few years I suppose, instead of, I don't know, forever? :)
- xnx 5y agoContent providers want third party cookies. Users have no idea what third party cookies are. Any deprecation of third party cookies will have to come from the user-agent (Safari and Chrome being the only ones that matter).
- glsdfgkjsklfj 5y agoYes. And it is exactly what is happening just fine. Thank you very much.
- amluto 5y agoContent providers don’t. Advertising networks do. If the whole industry moved to content-based advertising, the content providers would be just fine.
- GekkePrutser 5y agoYes even the advertisers don't care. It's the networks themselves that build value worth big data that keep the myth alive that tracking is necessary for advertising.
- glsdfgkjsklfj 5y agoThis! All the clueless/guerrilla marketing(?) people defending FLoC/(faux de-)CentralizedIDs as an either-or choice for getting rid of 3rd party cookies are disingenuously or maliciously trying to steer the discussion to the wrong direction. None of that is a requirement to get rid of 3rd party cookie! just like Microsoft Silverlight was not a requirement to get rid of Adobe Flash, no matter how much microsoft employees wanted you to believe that.