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Why in the title (not reflected in HN title) is it "Elon Musk's SpaceX" rather than just "SpaceX"? I could imagine the distinction being relevant if he had just
by AndrewGaspar 5y ago
Why in the title (not reflected in HN title) is it "Elon Musk's SpaceX" rather than just "SpaceX"? I could imagine the distinction being relevant if he had just taken the helm and this was the company taking some new direction because of it (e.g. "Patrick Gelsinger's Intel"), but it doesn't seem to make a lot of sense given Elon Musk has been the CEO since its founding.
Even the subhead betrays how weird this journalistic formulation is: "The company beat out Jeff Bezos’ Blue Origin and Dynetics, a defense contractor". Like, ok, who is the CEO of Dynetics? Is it just some "public person" standard - because readers will say "Oh, that guy!"? Or is it because they're the majority shareholders in their respective companies and they do this for any company with a singular majority stake?
Just seems like a weird tic to me.
- deleted 5y ago[deleted]
- FredPret 5y agoBecause his name is like a magnet for clicks and eyeballs in exactly the way that “Patrick Gelsinger” isn’t
- kiba 5y agoWho's the CEO of Dynetic? I have no idea who they are. Jeff Bezo and Elon Musk are very well known public figures.
- skissane 5y agoIt is trying to make the article meaningful to the average person (which most people here are a fair way off being.) The average person knows who Elon Musk and Jeff Bezos are, because they are two of the richest men in the world–and Musk is prone to saying controversial things too, which helps stick him in people's minds. They might not remember who SpaceX are (even if they heard about Crew Dragon, they might just think that's NASA). They very likely have no idea who Blue Origin are. Musk and Bezos are household names, even among the hoi polloi. The average person has never heard of Patrick Gelsinger, or of David A. King (CEO of Dynetics)
- marsven_422 5y agoBecause Elon is SpaceX, there is no one else capable of creating SpaceX.
- pixl97 5y agoBecause Elon has multiple massive companies. The leader of Intel just does Intel. He is more well known for Tesla.