We should compare and contrast to other engagement mediums designed for children; i.e. Cartoon Network, Nickelodeon, PBS Kids, Amazon Fire Kid's edition, etc.

We should compare and contrast to other engagement mediums designed for children; i.e. Cartoon Network, Nickelodeon, PBS Kids, Amazon Fire Kid's edition, etc. For these, excepting PBS I think, monetary motivation is the same. More engagement equals more opportunity to show 'Baby Bottle Pop commercials'. One major difference is gov't regulation over open airwaves (in America at least). There is no regulation in the app/product domain. Amazon Fire and Instagram are bound to whatever company moderation policies are in place at Amazon and FB (and App store moderation at Apple/Google).