It's popular. If everyone else has it, that means you are missing out if you don't. As a child, saying "No sorry, I'm not on instagram" means they're a social o

It's popular. If everyone else has it, that means you are missing out if you don't. As a child, saying "No sorry, I'm not on instagram" means they're a social outcast in their heads. Of course, no one actually cares, but social interactions matter a lot at that age. Edit to add: A lot of teachers are also trying to be hip and cool. Three times in the past year I have been assigned "tiktok" assignments where I either had to record a tiktok or watch a tiktok. Of course there were other options that I took, but if some kid doesn't have it simply because they don't care, not out of privacy reasons, they'd probably download and start using it regularly after thinking a grade rides on it. That's another thing: I am 100% serious when I say that my peers are addicted to tiktok. I know people who regularly spend 6+ hours a day just scrolling through it. In fact, I don't know anyone who doesn't spend at least 2 hours daily on it. I don't think any other social media comes close to it in addictiveness. It is literally almost everyone I know, even tangentially.