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It changes how you look at the expenses. An extra dollar to more marketing isn't always necessarily frowned upon. But an extra dollar to a cost is always consid
by paraschopra 15y ago
It changes how you look at the expenses. An extra dollar to more marketing isn't always necessarily frowned upon. But an extra dollar to a cost is always considered avoidable.
- anigbrowl 15y agoNot as much as losing a liability lawsuit. Good customer service is partly a marketing exercise - in the sense of spending some resources on avoiding negative publicity. But shuffling it around from one cost center to another is essentially a form of defining the problem away, and it's not a good foundation to build on. 'Sure, you feel unhappy with our product now, but try thinking of yourself as being happy instead.' If you define it as marketing then you're just going to get a customer service experience featuring relentlessly happy people who refuse to admit the product could have any shortcomings. Search on 'sirius cybernetics corporation'.
- commandar 15y ago>If you define it as marketing then you're just going to get a customer service experience featuring relentlessly happy people who refuse to admit the product could have any shortcomings Other than the happy part, this varies from most customer service departments how?