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>Costco/Walmart/Best Buy/Target/Home Depot/Lowe’s/grocery stores all sell their own brands next to competing brands in their stores. These are almost all 'cont
by ABCLAW 5y ago
>Costco/Walmart/Best Buy/Target/Home Depot/Lowe’s/grocery stores all sell their own brands next to competing brands in their stores.
These are almost all 'control brands'; similar or identical products from the same suppliers, but they don't have marketing spend allocated to them. The delta in sales between the control brands and the 'brand-name' ones allows you to calculate goodwill.
- yoz-y 5y agoNot in my experience. Except for very well known brands like Coca Cola and Mars, the store-brand products are always front and center in all shelves, and all in-store marketing (flyers, catalogs, promotions) is for the store branded products. This is for Carrefour, Franprix and Monoprix, not sure how it is in the US.
- bagacrap 5y agoTarget creates knock offs (Up+Up brand) for almost all the household products they sell. They're placed directly next to the item from the known brand, such as Neutrogena. I would say if anything, the known brand item is more front and center, but it's impossible to ignore the adjacent facsimile that's 2/3 the price.
- lotsofpulp 5y agoFYI, “knock offs” has the same meaning as counterfeit. Target sells “generics” under their Up+Up brands.
- basch 5y agoknockoff means imitation https://www.merriam-webster.com/dictionary/knockoff https://www.merriam-webster.com/dictionary/knockoff https://www.collinsdictionary.com/dictionary/english/knockoff https://www.collinsdictionary.com/dictionary/english/knockof...
- lotsofpulp 5y agoI’ve never seen it used in a context other than trying to pass an item off as something else. I would be surprised to hear someone refer to a generic version of something as a knockoff.
- jen20 5y agoThat's a fairly common usage in British English.