4 ms·
sounds like a good idea in theory, but the reason some businesses tend to like groupon is that it brings NEW customers in the door. it's a marketing platform an
by dot 15y ago
sounds like a good idea in theory, but the reason some businesses tend to like groupon is that it brings NEW customers in the door. it's a marketing platform and businesses know that can be expensive. 50% is a lot to pay for a customer rewards program.
- sama 15y agoour hope here is that this will bring a higher quality set of new customers in the door. word of mouth referrals tend to be pretty good. if i create a deal at a place and share it with my friends to get critical mass, that may be a better crowd that a daily deal email list.
- geofflewis 15y agoBut given a deal is contingent on your salesforce convincing the merchant to work with you (on a very tight timeframe / compressed sales cycle), doesn't this mean that by definition, most of the deals desired by users will not come to fruition? Won't this result in a poor experience for the majority of users?