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From reading the article, the answer seems to be something like "because Goodreads has optimised heavily for SEO and uses this to stay on top of search results"
by rkachowski 5y ago
From reading the article, the answer seems to be something like "because Goodreads has optimised heavily for SEO and uses this to stay on top of search results".
- input_sh 5y agoI mean Google also made a conscious decision to make it an authoritative source in their knowledge graphs. Swapping those links for a competitor would be damn near impossible, and it has not much to do with the SEO.
- zozbot234 5y agoThe knowledge graph thing is something any site can opt into by using schema.org markup. So long as they don't get banned for supplying misleading info in their schema.org tags, it ought to just work.