To claim this is the whitest ever is dubious. First, things like spectralon have existed for a while. Second, a team at UCLA already demonstrated a barium sulfa

To claim this is the whitest ever is dubious. First, things like spectralon have existed for a while. Second, a team at UCLA already demonstrated a barium sulfate paint last year: https://www.intelligentliving.co/amp/ultra-white-paint-reflects-heat-from-sun/ https://www.intelligentliving.co/amp/ultra-white-paint-refle... I’m sure there’s some good incremental improvements here but this is over the top marketing.