Very dystopian to think Google is normalizing the idea enabling an ad tracking profile built into the browser itself. The very notion that users need to be tra

Very dystopian to think Google is normalizing the idea enabling an ad tracking profile built into the browser itself. The very notion that users need to be tracked and fingerprinted/profiled from site to site is asinine. Advertising worked before the concept of tracking on the web. Companies simply paid for contextual ads based on the site. For example visit a site that covers college basketball and advertisers would pay to put ads here for sports gear, sports equipment etc, Go to a site that covers how to keep a nice lawn and advertisers would pay to place ads for mowers, fertilizers, etc. The very idea that it is normal to have a specific adverting profile assigned to you to track you all over the web is disturbing.