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Yes it is absolutely worse. The very notion that we need a identification profile that tracks are behavior is ridiculous. Contextual advertising works. If y
by roody15 6y ago
Yes it is absolutely worse. The very notion that we need a identification profile that tracks are behavior is ridiculous. Contextual advertising works. If you visit a blog that covers tech hardware... advertisers can pay to put ads here or PC parts etc. If you visit a website that covers hiking trails .. advertisers can buy ads here for camping gear etc.
It is utter ridiculous to think we need to be tracked from site to site and profiled to this degree.
- Abishek_Muthian 6y ago> Contextual advertising works It would, unfortunately advertising agencies have showcased advertisers that they can hijack focus of an average website visitor with rich graphics irrespective of the context e.g. Say toothpaste ad on a tech blog; And the toothpaste company doesn't care as long as they get a click(even if the conversion is abysmal). Other side of the story is that the tech blog would find it very hard to get a proper referral link for PC parts they're covering for contextual advertising unless they're of considerable size. Where as getting a banner ad to display what ever it wants is just usually couple of clicks. As a result, whole Internet is full of rich graphics built by and built for these advertisers making simple text based readable websites an endangered species; Further making the lives of those with accessibility needs miserable.