2 ms·

Yes. Dating apps are regional social networks. They are only useful when there are enough users in an area on the app. My plan is to launch in a small town,

Yes. Dating apps are regional social networks. They are only useful when there are enough users in an area on the app. My plan is to launch in a small town, see how it goes, talk to users, and iterate in the next town over. I have lots of ideas to try: - radio ads - FB groups - sponsoring events for singles groups at churches and other religious orgs - targeted postal ads - invite codes with rewards - hiring local influencers - hiring ppl to hand out flyers at community colleges and at events - sponsoring events for college clubs - cinema pre-roll ads I've had trouble finding reliable data on the cost effectiveness of these different methods. I expect to waste about $10,000 on trial-and-error before finding out what works. What do you think? Do you have any ideas to add to the list?

busymom0 6y ago
As an iOS developer myself who's pondered many times developing a dating app, I don't think $10,000 is enough imo. It might be enough for one small local area but expanding will require a ton money money. I clicked your profile and went to your site. It mentions "The beta test is for SF Bay Area, straight, singles." I think more targeted niche areas might be better - gay guys dating, fetish specific dating, religion specific dating etc. $10,000 won't get you far in SF Bay Area imo. Cinema pre-roll ads are very expensive. Also, since this post is about ethical anti-design, you might end up going in the unethical territory to make your money back based on how much money is required to be spent. Sorry for being negative Nancy.
- mleonhard 6y ago
  Can you share some concrete data? Also, why do you think it would be cheaper to market to a niche? I expect that launching in the SF area will be easy for two reasons: 1. The area has a lot of people with extra money who already use dating apps. 2. A lot of people in the area like to try new apps. I'm saving SF until the app is more polished. I don't want to tarnish the brand here.

busymom0 6y ago

As an iOS developer myself who's pondered many times developing a dating app, I don't think $10,000 is enough imo. It might be enough for one small local area but expanding will require a ton money money. I clicked your profile and went to your site. It mentions "The beta test is for SF Bay Area, straight, singles." I think more targeted niche areas might be better - gay guys dating, fetish specific dating, religion specific dating etc. $10,000 won't get you far in SF Bay Area imo. Cinema pre-roll ads are very expensive. Also, since this post is about ethical anti-design, you might end up going in the unethical territory to make your money back based on how much money is required to be spent. Sorry for being negative Nancy.

mleonhard 6y ago
Can you share some concrete data? Also, why do you think it would be cheaper to market to a niche? I expect that launching in the SF area will be easy for two reasons: 1. The area has a lot of people with extra money who already use dating apps. 2. A lot of people in the area like to try new apps. I'm saving SF until the app is more polished. I don't want to tarnish the brand here.