The consumer's choice isn't always buying the monthly plan vs. yearly. It can also be yearly plan vs. nothing. You're trying too hard to extrapolate informati

The consumer's choice isn't always buying the monthly plan vs. yearly. It can also be yearly plan vs. nothing. You're trying too hard to extrapolate information from a single data point. You seem to be focusing on the yearly customers because you don't have the same mindset or budgeting habits. If it were me, I would be looking at the monthly subscribers. How long they sign up for, what the retention rates are like, how many switch to yearly, reasons people give for canceling, etc. I would be trying to find out why my product isn't good enough for people to be willing to commit to it in exchange for a lower fee. You've got a lot of good advice in this thread but you seem to be still seeing things from your own point of view.