Two things: 1.) My first (and most imminently actionable) conclusion is that you should immediately stop what you’re doing and give yourself some deserved prai

Two things: 1.) My first (and most imminently actionable) conclusion is that you should immediately stop what you’re doing and give yourself some deserved praise. You’ve accomplished something unbelievably cool and achieved what I’d consider the ultimate in validation. Not only have you found some form of product/market fit, but your clients commit. 2.) What does data tell you?? How is your pricing relative to competition? Do you have clusters of users inside of the same organization? Do annual users have anything interesting in common? What does support/suggestion volume look like between monthly and annual? Pick four users who you would like to smoke a joint/have a beer with - are they annual or monthly users?? Basically, figure this shit out - you might be running into pricing theory (charge more) or this might be real serious insight into your customer base.