Don't take the idea to increase prices seriously, it is sometimes illogical: people talk about increasing prices and helping people to afford services in the sa

Don't take the idea to increase prices seriously, it is sometimes illogical: people talk about increasing prices and helping people to afford services in the same sentence. Keeping the prices constant and increasing the userbase may be a good way to increase your startup value, but extracting more money from the current users is not right. Anecdotal evidence: if I perceive something as good value long term I am paying yearly for 2 reasons, one is the discount for doing it and second for the convenience of not having to care about monthly payment. I had Netflix suspended because they messed up the payment (they took the money, 3 times) and I had no solution at 1AM when I had the time to watch a movie, a yearly payment is a lot safer for such cases. Maybe some of your clients are like me.