There are so many things one could say about this. But, from my own experience I have to tell you to do this: Talk to your customers. But not randomly. Talk to

There are so many things one could say about this. But, from my own experience I have to tell you to do this: Talk to your customers. But not randomly. Talk to them immediately after they have bought their product. Then go and "interrogate" them. Don't ask directly, but indirectly why they chose this or the other plan. The key is to really understand what the circumstances were when they decided. What made them flip into one or the other direction. You won't find that knowledge "online". If you want to know more about the interview style, watch this video: https://www.youtube.com/watch?v=blTNLVuRU6k https://www.youtube.com/watch?v=blTNLVuRU6k - starts at around 14:30. I would watch the whole thing though.