> Phase 1: Social Media Fitness, Phase 2: Gamification of Fitness We definitely saw this with Nike+ back in the late naughts [0]. Then Strava in the mid-teens,

> Phase 1: Social Media Fitness, Phase 2: Gamification of Fitness We definitely saw this with Nike+ back in the late naughts [0]. Then Strava in the mid-teens, and now Peloton. Competitive people want to compete with their friends, not just against themselves. [0] https://en.wikipedia.org/wiki/Nike%2B https://en.wikipedia.org/wiki/Nike%2B