If it truly represents the people trying to buy your service, it sounds like a great sign. But you should check that there isn't some UX issue causing you to lo

If it truly represents the people trying to buy your service, it sounds like a great sign. But you should check that there isn't some UX issue causing you to lose customers trying to sign up for the monthly option. It might also reflect some order flow impediment that affects both paths, but since the annual subscribers are more determined, more of them overcome it.