17% off is a very good deal for the consumer when prepaying a year. Always remember the axiom that a sale happens when you sell something the other party wants

17% off is a very good deal for the consumer when prepaying a year. Always remember the axiom that a sale happens when you sell something the other party wants at a price you both believe is fair. Whatever you do, be careful not to add or modify plans in a way that would lose existing paying customers. As the other saying goes, a bird in the hand is worth two in the bush. An existing customer is worth a lot more than a prospective customer. There are lots of changes you could make, but you may want to ask your existing customers first as to why they made the choice they made. Ask them how you can improve their existing service. That will go a long way to inform your future decisions.