Is there a community aspect to your site? the typical two-months-free-if-you-pay-annual thing you see everywhere Anecdotal, but -- When I ran a dati

Is there a community aspect to your site? the typical two-months-free-if-you-pay-annual thing you see everywhere Anecdotal, but -- When I ran a dating/social site back in the ancient mists of time, it was $4/month or $20/year. So, more like seven-months-free-if-you-pay-annual. I felt it was successful at driving people towards the annual subscription. Since the annual subscription was such an obviously "better" deal. In my case I was actively trying to encourage the network effect. I wanted long term community members, not monthly ones. After all, when paying for a site like that, you're really paying for access to the community. Is there a value to having your customers around longer-term? Community aspects? Promotional aspects? ("40,000 active subscribers for $PRODUCT_NAME!") For many businesses perhaps the answer is "no" but it's worth considering perhaps.