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2 months off for paying annual pricing is a very good deal for someone who plans to use you product on the long term. I personally have a few items I pay for an
by ajaimk 5y ago
2 months off for paying annual pricing is a very good deal for someone who plans to use you product on the long term. I personally have a few items I pay for annually because I don't see myself stopping from using it AND there is no obvious replacement.
I would NOT recommend changing the 2 months off; you'll annoy your most loyal customers.
- DamnYuppie 5y agoHe can keep that pricing tier/billing plan for existing customers and create a less generous one for new customers. I would keep reducing the discount until sales fall way off.
- atat7024 5y agoWhat metric confirms that correlation?
- skrebbel 5y agoyou can grandfather existing customers into old plans and still experiment with pricing.
- throwaway_23124 5y agoI absolutely don't plan to change any existing subscription; everybody always gets grandfathered in forever. The early adopters' invaluable feedback + potential bad rep from raising prices is reason enough. I'm mostly looking for advice on how to price things for my future customers :) >2 months off for paying annual pricing is a very good deal for someone who plans to use you product on the long term. I too pay for some things on an annual basis (e.g. email). I guess never expected my product to be sticky enough for people to want to go annual straightaway. To be very blunt because I'm anonymous, how do I monetize this stickiness to extract maximum value from future customers?
- prox 5y agoA company I bought a plugin from, had a one fixed price for all time. They kept all the old customers in that bracked, but new customers have to buy a yearly fee. So I would create a new subscriber role and simply let your new customers pay a bit more. It is wise to be upfront with existing customers : say you have need for more funds or more investments, relay that to your existing customers, say you are keeping their price (indefinitely if possible) and that new customers going to go into the new tier.
- ipaddr 5y agoIf your product is priced well putting a year down makes sense. I only want to worry about you once a year.
- jimkleiber 5y agoI've often thought about giving a one month option and a three month option (quarterly) and yet I haven't really seen this in SaaS... do you think there might be some people who would prefer to only worry about it once every three months?
- user5994461 5y agoIt's the worst thing you could possibly offer. Customers will notice a "large" bill every three months. It's just infrequent enough that they don't remember what it was from 3 months ago. It's just large enough that they really want to check where the hell is all that money going to. Customers will investigate and that can only result in cancellation. A monthly subscription is designed to be easily approved by a middle manager (and fly under the radar). A yearly subscription is designed for customers who plan ahead or cannot do recurring payments (recurring invoices/approvals is a huge pain to deal with).
- jimkleiber 5y agoI found this really helpful, thank you!
- 5y ago