I generally purchase annual for thing where I feel like the product is going to have the same utility for me the entire subscription period. Fastmail, which I’

I generally purchase annual for thing where I feel like the product is going to have the same utility for me the entire subscription period. Fastmail, which I’ve used for years, I’m willing to pay two or three years up front. The new thing I found last week I pay monthly was a disposable card. Maybe your customers believe your product is useful and they’re not concerned about it failing to work in 6 months and maybe it’s mostly used by businesses which typically think in terms of yearly rather than monthly when it comes to ongoing expenses.