Are your customers individuals, small businesses, large businesses? Is there a usage component you might add? Gb stored, social posts per month, etc Have you

Are your customers individuals, small businesses, large businesses? Is there a usage component you might add? Gb stored, social posts per month, etc Have you reduced the risk for your users to choose annual, eg by emphasizing "cancel anytime"? Seems like your users expect to use your product for a long time, that's great.