No. I want and need to do manky shit on the backend that I desperately need to hide from users or the front end. If I can't hide that then basically all my user

No. I want and need to do manky shit on the backend that I desperately need to hide from users or the front end. If I can't hide that then basically all my users get to see my underwear and that's no good for many reasons (e.g. exploits, abusing the api, etc). and all the security can of worms. Seriously, if you don't respect the benefit of the text layer in JSON then you need to go have a look at why .NET Remoting failed. You want loose coupling here. Perhaps I'm missing the point of the article?