4 ms·
yah, but $30/mo literally puts it out of reach for 60+% of households, and that's on top of buying an apple tv and an apple watch for each user. that's just par
by clairity 6y ago
yah, but $30/mo literally puts it out of reach for 60+% of households, and that's on top of buying an apple tv and an apple watch for each user. that's just part of the narrowness of its appeal.
apple has historically targeted the mass premium customer segment, able to command a higher price and still entice the broader public to buy. fitness+ (and apple one) has the higher price but not the broader appeal. it's just not differentiated enough.
a personal anecdote: i've had apple tv+ for free for the past year and have watched it maybe a half dozen times. the shows are so overproduced to be tone-deaf. they're now trying to buy their way into the market via awards, so we'll see if that turns into any compelling content and moreover, more subscriptions.
- skinnymuch 6y agoWhat are the tone deaf shows you’re talking about? The Morning Show for sure is one. The other 3 shows I’ve watched have been good to great. Tone deaf is a very common attribute of media any way.
- clairity 6y agoi honestly can't remember offhand, it was that unmemorable. maybe i should have said staid or sterile rather than tone-deaf. apple tv+ is just not robust or differentiated enough from netflix, hbo, disney+, or anything else to be a thing. disney+ goes all-in on family, while hbo goes all-in on adult. netflix has the all-you-can-eat buffet model where you'll be comforted to find something, anything, to watch in a pinch. apple tv+ has nothing like that. there's no brand or identity to form a memorable market segment around.
- skinnymuch 6y agoAh okay. I find Disney+, marvel, abc, cbs to be tone deaf. Sure that’s part of their identity. It’s still not good. I’d take Apple TV+ over CBS, ABC, Disney+ any day. Even if it never gets any more content.