"non-profit" would be at least appropriate for your point, "charity" definitely not. Those two terms are not actually synonyms. But even with non-charity non-p

"non-profit" would be at least appropriate for your point, "charity" definitely not. Those two terms are not actually synonyms. But even with non-charity non-profit, Bezos wouldn't be so wealthy. Still, that's not your point. Your point is that it operates in a way to advance its business activities rather than to distribute profits, and that's largely true.