My general impression is that zwift caters to the "serious cyclist" crowd and peloton caters to the more typical (upper middle class) consumer. It's a bit silly

My general impression is that zwift caters to the "serious cyclist" crowd and peloton caters to the more typical (upper middle class) consumer. It's a bit silly to spend $3K (and space!) on a standing exercise bike when you already have at least one bike in the $3K range and often a second in the $10K+ range, both of which you'd probably prefer riding on trainer over Peloton anyways.