I don't really see Apple Fitness+ and Peloton as competitors. First, the Peloton bike/equipment is both targeted at and only really make sense for the 1%. App

I don't really see Apple Fitness+ and Peloton as competitors. First, the Peloton bike/equipment is both targeted at and only really make sense for the 1%. Apple's hardware is a few hundred bucks and has insane usability beyond Fitness+. If you're speaking about just the apps and not hardware, again, I don't think they're direct competitors. Peloton's app sans Peloton hardware is basically just YouTube videos... There are dozens of content producers that cater to everyone's style or form of working out. Why pay Peloton $13/mo. just to get into the ecosystem? An ecosystem that was designed from the ground-up for people who make +$100K/yr., so the average American probably doesn't have friends who are using Peloton's app. Apple Fitness+ on the other-hand is designed to work in tandem with your cheapish Apple Watch. The fusion between hardware and software is where the magic happens. Peloton doesn't have that unless you have a spare bedroom + $3,000 to spend on fitness upfront.