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> Phase 1: Social Media Fitness, Phase 2: Gamification of Fitness Seems like Zwift is Peloton's biggest competitor then?
by mtberatwork 5y ago
> Phase 1: Social Media Fitness, Phase 2: Gamification of Fitness
Seems like Zwift is Peloton's biggest competitor then?
- cglace 5y agoI really like zwift but I don't find it motivates me at all.
- throwawaygh 5y agoMy general impression is that zwift caters to the "serious cyclist" crowd and peloton caters to the more typical (upper middle class) consumer. It's a bit silly to spend $3K (and space!) on a standing exercise bike when you already have at least one bike in the $3K range and often a second in the $10K+ range, both of which you'd probably prefer riding on trainer over Peloton anyways.
- Someone1234 5y agoIt is definitely one to keep a close eye on. This whole land rush is just getting started, but as it heats up if Zwift can keep up growth they could benefit greatly (be it directly or via a tech company buying them).