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> You look at something like Peloton and your natural instinct is to compare it to other equipment manufacturers, but that's wrong. Consumers aren't spending 50
by anonymouse008 6y ago
> You look at something like Peloton and your natural instinct is to compare it to other equipment manufacturers, but that's wrong. Consumers aren't spending 50% more of Peloton because a Peloton bike/tred is 50% better than their nearest competitor. People are spending that money to be in the Peloton ecosystem. To work out with friends in Peloton.
Did you just say 'Crossfit' without saying 'Crossfit'?
'Gyms' without saying 'Gyms'?
I agree, these products realize that the physical movement via machine is only one part of the greater whole... if these companies can replicate the rest of the Gym/CF/WE experience, there is a great win hiding in plain sight.
- watwut 6y agoGyms are about equipment. They are not social places. You don't go hang around there. You don't talk to people there.
- oarsinsync 6y agoMine was. It had a pool table in the entrance too. I used to go to the gym on a Saturday morning to sweat out the hangover and chat shit with the others doing the same. My friends was. It was a grotty thing in the basement. It was primarily about the equipment. It was a lifting gym. The folk that went there would hang out, help each other, and talk plenty. They all had a common interest: lifting. They also thought people like me in my gym above were posers. That’s fine too. Not everyone uses a gym the same way. Not all gyms are the same.
- anonymouse008 6y agoAh, there are plenty of other ways to communicate than just talking... Perhaps this won’t be replicated in the digital sphere, but the identity behind “leader boards” and physical aspirationals, which I believe these digital offerings still provide, is an effective means to create community and followings. Heck a couple great friendships began in silence for months, with strict social distancing before it was cool