I think trying to do actual money math on this is the wrong approach.. I totally get why they did in this letter, and I also think it's a laughable reach to ta

I think trying to do actual money math on this is the wrong approach.. I totally get why they did in this letter, and I also think it's a laughable reach to talk about $126B in "value creation" in that way.. But at the same time, I do value my own time, in terms of being free to choose how I spend it. Ordering from Amazon (or online in general) has absolutely increased that freedom for me. Rather than having to find and drive to a store to get something (and I think 1 hour per trip is a good metric), I spend 3 minutes ordering it, and it arrives at my door the next day. Meanwhile I spend that hour doing other things that are more valuable to me. I may not acknowledge this each time, but in aggregate it certainly adds up. So it's not about making more money as much as it's about the value of reducing toil for yourself.