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But the Peloton people are more fanatical than the Apple people, especially lately after years of missteps and apple products no longer "just" working. Also th

But the Peloton people are more fanatical than the Apple people, especially lately after years of missteps and apple products no longer "just" working. Also there are people who workout who use Android phones.

taylodl 6y ago
What he's saying is Peloton's market share and brand awareness is minuscule compared to Apple's. It's not about fanaticism. A minuscule market inhibits manufacturing savings at scale. They may be better off working with already-established players such as Apple and Fitbit. Creating their own fitness tracking market is going to be a tough slog.
- Larrikin 6y ago
  With the ridiculous cost of the bikes and all their other workout equipment, I think they're probably correct in thinking their customers aren't the most price conscious
  - taylodl 6y ago
    You make an excellent point. It enables them to create a "workout platform" where all their products interface directly with their fitness tracker. Their customers presumably wouldn't mind wearing a separate Peloton fitness tracker while working out whereupon they could then upload their data to their phone if they so desire. Then they can move all the multi-device interaction complexity to a single product line, the fitness tracker, and the reset of their portfolio only needs to interact with a single product - the fitness tracker. This actually makes a lot of sense.
  - Johnny555 6y ago
    The bike price isn't that ridiculous for a quality spinning bike. I paid nearly as much for my Keiser bike. It's the $39/month fee that's expensive... That's almost $500/yr.
    - Jtsummers 6y ago
      That $39/month permits several users and access to a lot of fitness classes beyond just the bike. If you've ever hired a personal trainer at a gym or paid for gym classes, you've almost certainly spent more than $39/month, and certainly more than that if it wasn't just for you. If you just use it for the cycling classes and for yourself, it's probably not a great deal (financially). But if you also do the HIIT, running, yoga, strength, etc. classes and you (like many people) are a bit more consistent with a coach (even a virtual one) than working out by yourself, it can be worth it.
      - Johnny555 6y ago
        I pay $14.99 for the standalone Peloton app, which also lets me do all of of those classes. And if Peloton raises the price of that app to where I think it's too expensive, I can move to another one without losing all of my fitness tracking history since I track that with my Garmin watch.

taylodl 6y ago

What he's saying is Peloton's market share and brand awareness is minuscule compared to Apple's. It's not about fanaticism. A minuscule market inhibits manufacturing savings at scale. They may be better off working with already-established players such as Apple and Fitbit. Creating their own fitness tracking market is going to be a tough slog.

Larrikin 6y ago
With the ridiculous cost of the bikes and all their other workout equipment, I think they're probably correct in thinking their customers aren't the most price conscious
- taylodl 6y ago
  You make an excellent point. It enables them to create a "workout platform" where all their products interface directly with their fitness tracker. Their customers presumably wouldn't mind wearing a separate Peloton fitness tracker while working out whereupon they could then upload their data to their phone if they so desire. Then they can move all the multi-device interaction complexity to a single product line, the fitness tracker, and the reset of their portfolio only needs to interact with a single product - the fitness tracker. This actually makes a lot of sense.
- Johnny555 6y ago
  The bike price isn't that ridiculous for a quality spinning bike. I paid nearly as much for my Keiser bike. It's the $39/month fee that's expensive... That's almost $500/yr.
  - Jtsummers 6y ago
    That $39/month permits several users and access to a lot of fitness classes beyond just the bike. If you've ever hired a personal trainer at a gym or paid for gym classes, you've almost certainly spent more than $39/month, and certainly more than that if it wasn't just for you. If you just use it for the cycling classes and for yourself, it's probably not a great deal (financially). But if you also do the HIIT, running, yoga, strength, etc. classes and you (like many people) are a bit more consistent with a coach (even a virtual one) than working out by yourself, it can be worth it.
    - Johnny555 6y ago
      I pay $14.99 for the standalone Peloton app, which also lets me do all of of those classes. And if Peloton raises the price of that app to where I think it's too expensive, I can move to another one without losing all of my fitness tracking history since I track that with my Garmin watch.