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The article speculates that Peleton might be planning on launching their own smartwatch. That doesn't sound like anything that could possibly end well.
by skc 6y ago
The article speculates that Peleton might be planning on launching their own smartwatch. That doesn't sound like anything that could possibly end well.
- twobitshifter 6y agoRight, based on this acquisition https://atlaswearables.com/ https://atlaswearables.com/ The article indicated that people were buying Apple watches specifically for use with Peloton, so there does seem to be at least some market there. By disabling Apple Watch, those people won’t have an alternative option.
- toxik 6y agoIf I bought a product for a specific feature and that company then removes that feature, I would absolutely not want to buy their new product - out of spite, in part, but it also just seems like an unwise investment
- thies226j 6y agoI don’t know about the US, but in Germany taking away a key feature from people who paid for said feature without compensation is enough for a big lawsuit.
- Leparamour 6y ago>in Germany taking away a key feature from people who paid for said feature without compensation is enough for a big lawsuit. Germany isn't exactly famous for harsh rulings on companies' unlawful activities.
- jen20 6y agoI’ll go one further: I ordered the plus version of the bike, and the sales guy spent a good 50% of the upswell from the regular bike explaining about the Apple Watch support. I’ll be cancelling the order (before it’s even been delivered) now, and probably never considering another product from them.
- hparadiz 6y agoWith fitness trackers people ultimately care about how well the tracking data syncs with third party systems. Given that the Apple Watch is a fashion/status symbol that also happens to have a highly accurate fitness tracker in it as well I suspect people will be more willing to drop their Peloton than drop their Apple Watch so I hope Peloton knows what they are doing.
- Consultant32452 6y agoPeloton is a status symbol too, it’ll be interesting to see how this shakes out.
- hparadiz 6y agoOutside of the valley most people have still have never heard of Peloton. In contrast Apple is a house hold name.
- Larrikin 6y agoBut the Peloton people are more fanatical than the Apple people, especially lately after years of missteps and apple products no longer "just" working. Also there are people who workout who use Android phones.
- taylodl 6y agoWhat he's saying is Peloton's market share and brand awareness is minuscule compared to Apple's. It's not about fanaticism. A minuscule market inhibits manufacturing savings at scale. They may be better off working with already-established players such as Apple and Fitbit. Creating their own fitness tracking market is going to be a tough slog.
- Larrikin 6y agoWith the ridiculous cost of the bikes and all their other workout equipment, I think they're probably correct in thinking their customers aren't the most price conscious
- floatingatoll 6y agoOrange Fitness has a smart watch that you only wear when exercising, and seems to have been thriving with it prior to the pandemic. Apparently it zero-interaction authenticates you to their gym equipment, which is a great user experience. Peloton cult folks might wear branded apparel and the watch beyond exercising, but everyday folks would no doubt wear the Peloton watch while exercising and then take it off afterwards, same as Orange.
- lunatuna 6y agoI wonder if this is less to do Apple watch and more to do with Apple's Fitness+. It is a cheap alternative to Peloton with nice happy people and high production quality. Likely not as good as Peloton, but will squeeze out a lot of the more casual users. From a later comment on going to war with Apple it doesn't seem to be a good strategy. The games of hardware compatibility are frustrating and limiting to the whole industry. But monopolies don't seem to do much better either.
- partiallypro 6y agoThey should just partner with Google/Fitbit, if they are going to do this.