3 ms·
Audio carries 80% of the intellectual content on television. That's why when the news does a live cross and the sound doesn't work, they go back to the studio
by wombatmobile 6y ago
Audio carries 80% of the intellectual content on television. That's why when the news does a live cross and the sound doesn't work, they go back to the studio until the technical problem is resolved, even though the vision is faultless.
- darkerside 6y agoDoes the opposite hold true? Do newscasts that carry audio but have lost video tend to continue? Just realizing I've never really seen that that I can think of.
- the-dude 6y agoReporters calling in on a phone when the regular connection could not be set up? I have seen those.
- dijit 6y agoYes, it does, usually they show B-roll or a static image with the audio.
- globular-toast 6y agoNot sure about an unintentional loss of picture, but it's fairly normal to have an audio-only feed when video isn't available.
- Macha 6y agoYes, all the time. You get a static picture of the reporter, or shots of the presenter or studio, or b-roll, or an animation of a waveform.