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> it won't be long before people or organizations work out what FLoC IDs really mean, e.g. what interests and demographic information they are likely correlated
by qwerty456127 6y ago
> it won't be long before people or organizations work out what FLoC IDs really mean, e.g. what interests and demographic information they are likely correlated with.
Isn't this good? I would rather set my actual interests in the browser settings! I also am upfront glad to tell them to anybody interested so we might find common interests or discover something new. The only reason I would rather hide such data actually is fingerprinting.
- gkbrk 6y agoMost likely what you mean setting interests in the browser settings (general interests) and the FLoC cohorts are on much different scales. A FLoC cohort will probably contain a few thousand people, combined with any other data points will probably be enough to uniquely identify you.
- qwerty456127 6y agoSure, I don't advocate FLoC itself (because I don't want to be uniquely identified through fingerprinting) but I'm not sure I understand why particular FLoC cohorts actual meaning being discovered is considered bad. I actually feel like I want that to happen so I could probably tweak my cohort consciously.
- nottorp 6y agoBesides the privacy implications, do you really want to only be served content that you have shown a previous interest in? Eventually this will lead to you living in an internet bubble that only ever shows you the same things. Would you be happy with that?
- qwerty456127 6y agoI would prefer to be served content that I have actively declared interest in + some random content occasionally. We are already living in such bubbles by the way. At least people who consciously choose their bubbles probably tend to be more aware of that.
- koheripbal 6y agoThere's an important privacy trade-off there. At the end of the day, it's about choice. I want the CHOICE to share my interests in return to have more relevant content.