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> But that framing is based on a false premise Another false premise is that the "old tracking" will stop because of the "new tracking".

by jnxx 6y ago

halflings 6y ago
Chrome is entirely removing third-party cookies by 2022. https://www.theverge.com/2020/1/14/21064698/google-third-party-cookies-chrome-two-years-privacy-safari-firefox https://www.theverge.com/2020/1/14/21064698/google-third-par...
- Macha 6y ago
  Fingerprinting and connecting to logins has been a thing forever, just look at advertising companies offering cross-device targeting. Or just how aggressively google wants you to login to youtube these days.
  - halikular 6y ago
    Facebook Instagram and Linkedin is worse in that it is impossible to use these sites without logging in.
- gkbrk 6y ago
  Chrome is also hard-coding exemptions to Google and DoubleClick domains from their so-called privacy features. This includes things like clearing the cookies leaving Google cookies alone, to sending a header with a browser ID to Google domains. I really doubt Google will get rid of all theirs methods to tie in their scripts on third-party websites to one user ID, as that will greatly reduce the effectiveness of Google Analytics or ReCAPTCHA.
- jnxx 6y ago
  That's very generous. However, with the plethora of browser fingerprinting techniques, cookies today have become almost irrelevant: https://coveryourtracks.eff.org/ https://coveryourtracks.eff.org/ https://scrapebot.com/browser-fingerprinting-techniques/ https://scrapebot.com/browser-fingerprinting-techniques/
  - creata 6y ago
    Regardless of how simple fingerprinting is, I'm pretty sure that cookies are still the main way in which advertisers track users. Why make their job cheaper than it has to be?
    - jnxx 6y ago
      I agree. What I wanted to point out is that this is not intended as a privacy-enhancing move by Google. More that they make life a bit harder for their own competitors.
- bombcar 6y ago
  I wish there was a way to whitelist SOME third party cookies in Safari - the only options seem to be all/none. Many “enterprise” integrations (Box in Salesforce for example) break if third party cookies are blocked. Maybe Chrome doing it will get them assed to fix it.
StavrosK 6y ago
The old tracking is stopping whether sites want to or not, since users are now wise to uBlock Origin and browsers have finally started pushing for privacy.
- ArneBab 6y ago
  Too few.

> But that framing is based on a false premise Another false premise is that the "old tracking" will stop because of the "new tracking".

by jnxx 6y ago

> But that framing is based on a false premise Another false premise is that the "old tracking" will stop because of the "new tracking".

halflings 6y ago

Chrome is entirely removing third-party cookies by 2022. https://www.theverge.com/2020/1/14/21064698/google-third-party-cookies-chrome-two-years-privacy-safari-firefox https://www.theverge.com/2020/1/14/21064698/google-third-par...

Macha 6y ago
Fingerprinting and connecting to logins has been a thing forever, just look at advertising companies offering cross-device targeting. Or just how aggressively google wants you to login to youtube these days.
- halikular 6y ago
  Facebook Instagram and Linkedin is worse in that it is impossible to use these sites without logging in.
gkbrk 6y ago
Chrome is also hard-coding exemptions to Google and DoubleClick domains from their so-called privacy features. This includes things like clearing the cookies leaving Google cookies alone, to sending a header with a browser ID to Google domains. I really doubt Google will get rid of all theirs methods to tie in their scripts on third-party websites to one user ID, as that will greatly reduce the effectiveness of Google Analytics or ReCAPTCHA.
jnxx 6y ago
That's very generous. However, with the plethora of browser fingerprinting techniques, cookies today have become almost irrelevant: https://coveryourtracks.eff.org/ https://coveryourtracks.eff.org/ https://scrapebot.com/browser-fingerprinting-techniques/ https://scrapebot.com/browser-fingerprinting-techniques/
- creata 6y ago
  Regardless of how simple fingerprinting is, I'm pretty sure that cookies are still the main way in which advertisers track users. Why make their job cheaper than it has to be?
  - jnxx 6y ago
    I agree. What I wanted to point out is that this is not intended as a privacy-enhancing move by Google. More that they make life a bit harder for their own competitors.
bombcar 6y ago
I wish there was a way to whitelist SOME third party cookies in Safari - the only options seem to be all/none. Many “enterprise” integrations (Box in Salesforce for example) break if third party cookies are blocked. Maybe Chrome doing it will get them assed to fix it.

StavrosK 6y ago

The old tracking is stopping whether sites want to or not, since users are now wise to uBlock Origin and browsers have finally started pushing for privacy.

ArneBab 6y ago
Too few.