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I would much rather have personalized ads than have the early 2000s ads (hot single ladies, making $100k a day, etc.). It seems to me that no matter what Googl

I would much rather have personalized ads than have the early 2000s ads (hot single ladies, making $100k a day, etc.). It seems to me that no matter what Google does, there will be pitchforks ready. What is so horrible about FLoC if I as the user am protected and my personal identity is kept in check, and only contained within my browser. I'll stop using Chrome when there is a better alternative.. Firefox is a downgrade in each aspect, Edge is Edge (lol) and you can put a gun to my head but I won't use Safari, I have no idea how someone can even use Safari, the UI is so unintuitive, and they tried making it so simple that it is a pain in the ass to do anything more advanced.

ArneBab 6y ago
They use your browsing history. That browsing history used to be sacrosanct: We spent years fighting to get every bug fixed through which even parts of the browsing history could be leaked. Now Google controls the browser and simply accesses the browsing history and hands a processed version of it on a silver platter to advertisement-sellers.
why_Mr_Anderson 6y ago
No. Since you mentioned 2000s, you know how revolutionary and welcomed were Google ads at that time. Text based ads all in specific positions? Give me more! It was so much better than the nightmare we had. But look at Google and web now ... it's back to square one, now with extra spying on top.