I think the problem is that internet users have generally become accustomed to the idea that written content, especially news, on the internet should be free (s

I think the problem is that internet users have generally become accustomed to the idea that written content, especially news, on the internet should be free (supported by ad revenue). When ad revenue cannot support high quality writing, the quality of journalism generally goes down (compare the news you can read at AOL vs a print issue of The Economist). The challenge is to create some value proposition that internet users will pay for news content - I will be very interested to see how magazine subscriptions perform on the iPad (and other tablet formats). Obviously magazine subscribers would be the best market to go after as they are the users who already are paying for written content.